Own Your Content: Why we Partnered with Payload CMS
As one of the few Australian partners of Payload, we can implement, configure, and extend Payload to fit the precise needs of each project we take on. Payload is a headless CMS which enables live preview and visual editing, as well as having a localised hosting set up, meaning we can host it in Australia.
One CMS, no boundaries between dev and editor.
Most content management systems draw a hard line between the people who build the website and the people who use it. Developers configure the system, and everyone else works within whatever boundaries were set for them, often waiting on technical support to make changes that should be straightforward. Payload removes that boundary by allowing the admin interface itself to be built and shaped as part of the project.
A backend built around how you actually work.
Your team doesn't inherit a generic backend and learn to work around it; they get one designed around how your organisation actually operates, with the fields, workflows, and permissions that reflect your real processes. That level of fit is rare, and it compounds over time, the less your team has to work around your CMS, the more they can focus on what they're actually there to do.
Benefits
Payload vs other Content Management Systems.
Every CMS has its strengths, and we work across a number of platforms depending on what best serves a project's goals. Payload is a platform we reach for because of a particular combination of qualities that are genuinely rare to find together.

Full Data
OwnershipSelf-hosted on your chosen infrastructure. Your database, your data, no third-party dependency.

Headless
CMS SystemAllows for a single source of truth for multiple websites, Single Page Applications (SPA's) and apps. A headless CMS system allows for seamless flexibility between content creation and content display, creating efficiencies in delivering content across various platforms and devices.

Open-source, no licence fees
Payload's software is free to use with no per-seat or per-feature charges. Your investment goes into infrastructure and delivery, not ongoing platform subscriptions. Payload instead follows a freemium model, earning revenue from enterprise customers who pay for dedicated support and advanced features, while the core product remains free for everyone else.

Deep
CustomisationThe ability to create custom blocks and allowing the flexibility to create dynamic pages with ease as well as assign custom user roles and permissions.
When to choose Payload.

You want total data ownership
Payload is Ideal for projects with sensitivity around data residency or compliance, where full control of the infrastructure is a requirement, not a nice-to-have.

Budget is tight
Payload is a strong fit for when you'd rather invest in your own hosting costs than ongoing SaaS platform fees, particularly for projects with a long operational life.

You need an all in one
Not every CMS can keep up as a business evolves. Payload's block-based content system and granular user permissions mean the platform can be shaped around how your team actually works today, and reconfigured as those needs change.
How has Hatchd used it?

iLA KeepAble
Keepable needed a platform that could scale alongside a growing body of resources for providers of home-based aged care services, one that was secure, flexible, and could keep wellness and reablement principles central to the experience.
They came to Hatchd to ideate, design, and deliver the new site from the ground up. KeepAble was our first project built with Payload, and our team's existing expertise across headless CMS platforms meant we could adapt quickly and architect content schemas precisely suited to KeepAble's needs.

Built to scale
Payload's custom block system gave the KeepAble team the freedom to build dynamic pages with ease, and the development team the flexibility to create content schemas which could easily be scaled as the website grows.
The setup also fulfilled a hard requirement for Australian data hosting and strong security compliance. We loved Payload for its CMS flexibility, awesome modular design and scalable content management. A perfect fit as Keep Able’s resources and information continue to grow.